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This 4-6 week e-learning program covers the essentials of applying psychology to human-centered websites, apps, and digital campaigns. This program includes: (1) Psychology for Digital Behavior Change, and (2) Psychological Architectures of Digital Behavior Change. Participants learn how to apply digital psychology through online courses, weekly live tutorials, and tailored hands-on training. Those who lack core UX skills can take the bonus UX essentials class on prototyping, information architecture, storyboarding, wireframing, and more.

Monday, May 13, 2019 - 1:00pm
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Learn how to use your Google Analytics to get real insights into your websites visitors, their behavior and any patterns and trends. You will learn the lean smart way to gain customer insights and then turn these into actions that will drive your business forward. Takeaways In-depth understanding of how Google Analytics can improve the students web business. Gain an in-depth understanding of how web analytics relates to business KPIs. Learn how lean analytics applies to web analytics through smarter reporting. Learn how to use the analytics tools for faster actionable insights.

Saturday, March 16, 2019 - 6:00am
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Are you a creative or entrepreneur that wishes you could speak tech with your web development team? Maybe you wish you could code a bit yourself? Programming for Non-Programmers is workshop series at General Assembly designed to help non-programmers communicate more efficiently with developers or to help aspiring developers get started. Session I: Intro to Programming & Front-End Web Development You will be introduced to a broad overview of programming and learn the following along the way. What is programming? What can you build with various languages? What is web development?

Saturday, March 16, 2019 - 6:00am