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Growing up, Neha Chauhan Woodward didn’t see a reflection of herself or her friends in the dolls they were playing with. She was especially surprised when 20 years later, she walked into a popular doll store to buy a gift and saw that very little had changed. That’s when she decided to build a new doll brand: Girls & Co was born.
Girls & Co is a line of a contemporary dolls with characters that are smart, ambitious, and positive role models. They’ve moved away from the one-dimensional view of girls offered by most dolls, which often emphasizes beauty and appearance. Instead, they have introduced dolls that celebrate girls for their brains, talents, and leadership. They’re building a brand that shows that dolls, and the dialogue surrounding them, should better reflect modern society. They see Girls & Co as a competitor to the large corporate-owned doll brands (American Girl Dolls, Barbie, etc) that have been slower to adapt to changing times.
It’s a scary feeling, when your boss tells you your company is downsizing and you are being let go. If you are lucky, your company will pay for an outplacement service to help you transition into a new job. The career transition market is over $5b annually, not insignificant. One study found that over the last 5 years, one-fifth of US workers have been laid off. Outplacement services are expensive, so many companies can’t afford them. The largest outplacement companies charge between $3K to $10K per person, and due to cost the services they provide are not marketed directly to consumers. On top of this, these services have been outdated for some time. This isn’t something consumers are willing to pay for themselves even if they’re in the market to find a new job, fast.