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Ben Yoskovitz

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Friday, September 15, 2017 - 7:35am
You know what’s hard?   Starting a company. You know what’s fun?   Starting a company. There’s something about the insane challenge that makes starting a company so incredible. Having said that, I really don’t enjoy being told I’m wrong, or that my plan/idea/approach won’t work. (I don’t know many people who like that!) And when people […]
Thursday, July 20, 2017 - 12:57pm
Today, I’m launching a new company: Highline BETA. I’m co-founding Highline BETA with Marcus Daniels. I’ve known Marcus a long time and we’ve stayed in touch throughout the years. We’ve now found the right time and opportunity to work together. Highline BETA is something different. We’re a startup co-creation company. What does that mean? It […]
Monday, June 12, 2017 - 7:40am
It’s not always easy for a product manager to explain her precise role in building product. Every company defines product managers differently, and a product manager’s output is sometimes difficult to see or quantify. Product managers tend to use success metrics as a baseline for their experience (e.g. “We increased conversion by 300%!”) but of […]
Friday, January 6, 2017 - 7:30am
2016 was one heck of a year. It started with a fairly big shakeup professionally. I didn’t end up taking much time off; instead I started meeting with lots of people and looking for my next adventure. In July, 2016 I announced the launch of my new startup, Highline BETA. Over the second half of […]
Thursday, October 27, 2016 - 11:40am

WTF does that even mean? It means: You’re not a young white guy. And it’s total bullshit. Heather Anne Carson, co-founder @ Repable recently posted this on Facebook: (She didn’t ask me to write this.) Oy. It’s not surprising that guys feel / think this way (but saying it out loud really demonstrates a whole […]

Monday, October 24, 2016 - 11:40am
In a recent presentation I gave on the use of data in the product management/development process there was one slide that I ended up taking out. It didn’t fit the flow of the talk, but I think it’s still an important point. Here’s the slide: The presentation in question was arguing for the proper implementation […]
Monday, October 17, 2016 - 5:20pm
Recently I spoke at CrunchConf in Budapest. It was a great experience. The conference is fantastic for people interested in data (e.g. data analysts, scientists, product managers, etc.) Having said that, I’m not a data scientist. I don’t spend the bulk of my time storing, organizing and sifting through data. I’m not smart enough for […]
Thursday, October 13, 2016 - 5:20pm
I don’t normally post about speaking engagements, conferences or training sessions that I’m conducting, but there are a bunch of upcoming events that I hope interest people. Along with that, I have discounts and free tickets to give away–so why not do it all at once?!?! 1. Product Strategy for Designers I’m doing a 2-day […]
Tuesday, October 11, 2016 - 7:40am
Founders need inspiration. I believe most founders have a deep well of inspiration inside of them that they’re able to draw from as needed. Otherwise they wouldn’t be able to survive. But that’s not always enough–founders need to find inspiration outside of themselves as well. Recently I started watching Chef’s Table on Netflix. The parallels […]
Thursday, September 22, 2016 - 11:40am

If I was to ask you what you do, I’m sure you could provide an answer. Most people lead with a title–“I’m an engineer working on software systems,” or, “I’m a senior marketing manager that drives marketing initiatives for our products.” Fair enough. That’s a reasonable answer. A much harder question is “Why?” Why do […]

Ben Yoskovitz is an entrepreneur, angel investor and author. He blogs regularly at http://instigatorblog.com about product management, startups, Lean Analytics and more.