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Eric Friedman

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Friday, February 22, 2019 - 5:08pm
An essential part of the hiring process for any company are reference checks. They are a great way to get some context on a potential employee and hear from people they have worked for, with, and around over an extended period of time. The typical process is to ask for 3 references that can speak …
Friday, February 22, 2019 - 11:03am
Yesterday I received a note from a founder that I advise that they are shutting down their company, returning what remains of funds, and winding down the service. It is an unfortunate but common outcome amongst startups of all types – in this case a venture backed team that was onto something in a big …
Wednesday, February 20, 2019 - 2:57pm
I decided to leave my recent role and get back to doing what I love – advising founders. My goal is to help entrepreneurs build the machine within their startup to help their companies grow and scale and keep them running smoothly. For now, this means advising early stage teams and offering myself as a …
Thursday, February 7, 2019 - 6:19pm
Tuesday night I attended the kickoff for mentors and got to hear from the companies that have joined the Alchemist Blockchain Techstars Accelerator in New York – it was a lot of fun and well executed by the managing director of the program Yossi Hasson. He has put together an incredible team it seems with …
Thursday, January 24, 2019 - 5:27pm
A friend recently asked for an introduction to a senior executive at a large organization in the hopes of partnering with them. His company has some new products and services that he believes make sense, and the LargeCo. executive seems like a good audience to meet with. As with many topics I cover, when I …
Wednesday, January 2, 2019 - 12:19pm
Scheduling a meeting with someone can be difficult. People are busy, its hard to find time, and its usually a volley of back and forth emails to get something setup. My strong recommendation is to always use a simple formula that has served me well for over a decade; always put forth 3 days and …
Saturday, December 8, 2018 - 11:59am
Inspired by this tweet, and the rabbit hole of conversations surrounding it, I was motivated to share some thoughts on the similar look and feel of B2B startups.   As Brianne mentions, many companies are starting to invest in their brands. Having a story that resonates and a look and feel to go with it …
Friday, September 28, 2018 - 12:38pm
I have been sitting down with many smart folks via Expa, and the latest is with Brent Tworetzky, EVP Product from XO Group. I published the full interview on Medium, head on over and give it a read there.
Wednesday, September 12, 2018 - 4:33pm
Often in sales you are dealing with a single individual within an organization. They are your main point of contact, the person in your CRM, and your champion to get the deal done. This is the standard as it may be the person you previously knew, were introduced too, met at an event, or cold …
Tuesday, September 11, 2018 - 6:28pm
Values are an important part of hiring and team building, but hard to justify the time to create them. This is a framework I have used with early stage teams to come up with values with the entire team.  It works well for <10 person companies and takes around 1.5 hours. The output is a …
Wednesday, March 7, 2018 - 5:05pm
I view companies and entrepreneurs through my own lens, and have been developing my investment thesis for some time. Recently I have been thinking more about the software (vs. the wetware). Specifically, thinking through services that use algorithms as a “lock in” mechanism. This started at the end of last year when I received the …
Tuesday, January 9, 2018 - 11:35am
I attended a great breakfast session with former Mayor Michael Bloomberg, put on by TechNYC, and it was a great reminder of the title of this post. During breakfast he talked about the MTA, and the governance of the system. If you have been following things at home you know it is a mess and …
Friday, January 5, 2018 - 5:10pm
Coming to the end of the last year with so many meetings, I wanted to make focus one of my themes for 2018. One easy way to do this is to focus on less. I wanted to set a “goal” of only doing a certain number of things, but that seemed like spending time on the …
Wednesday, January 3, 2018 - 5:05pm
The only startup analogy I like to make is to the real life Tyrannosaurus Rex – a giant carnivore, awesomely represented in Jurassic Park running after Jeff Goldblum and co. In the movie, Dr. Ian Malcolm utters the semi infamous phrase “Must go faster” and I love it. For those playing at home, this line is …
Monday, November 13, 2017 - 11:30am
(A huge thanks to my friend and the founder and CEO of Andie –  Melanie Travis who prompted me to finally write up my thoughts on this topic and was nice enough to let me guest post. – this something I have been only talking to people about over the years, and excited to share publicly below.) I talk to a lot of folks at interesting crossroads in their careers and many times the topic of getting an MBA comes up.  I have formed a pretty strong opinion on this after being the host to many top tier MBA programs doing a “trek”
Monday, September 18, 2017 - 5:10pm
At the beginning of last year I jokingly said that one of my resolutions was to try to always be positive with startups I hear about. Fast forward to a year+ later and I am still sticking with this resolution – staying positive in a sea of what can sometimes seem like endless negativity. It has become all too common to quickly dismiss or make fun of the “new thing” and I wanted to stop the trend. I have stuck with it and wanted to share some results, which have been amazing at seeing the optimistic/glass half full side of
Thursday, July 20, 2017 - 12:10pm
The fight has been underway for some time by hardware and platform companies to get into homes for more data, more control, and more share of wallet. The attack vectors have been things like home entertainment systems (think Xbox or Playstation), smart appliances, smart TVs, IoT (think smart light bulbs), and now voice assistants (Amazon, Google, Apple). For the first time after getting the following email from Amazon announcing Alexa calling, directly following the launch of the Amazon Echo Show, I think Amazon has a real shot and pulling ahead in this race. The below image helps explain why — they are
Thursday, July 20, 2017 - 12:10pm

We started Expa Labs to help founders build and ship new ideas. By providing fundamental help in starting and structuring their company, providing office space, funding, and advising, we take a very hands on approach. We do this by working with a smaller group of companies. Building off of our learnings from 2016, we expanded the program to better suit the needs of entrepreneurs. Just like a startup, Expa continues to iterate on making our program better for the creation and scaling of companies. After reviewing over 1,000 companies and meeting with less than 5% for final interviews, we are

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Thursday, July 20, 2017 - 12:10pm

Let’s get the fun part out of the way: the word coachability auto corrects to “coach ability” or “coach-ability” but I like it combined so I am running with it. I mentioned that this attribute is now towards the top of my list in what I look for in entrepreneurs in my lessons learned for Expa Labs 2016 and I wanted to elaborate more on why. You see when I sat down to really think about what to look for and research what has worked with a founding team, I made up a list of what appears to be the

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Eric Friedman is Director of Sales and Revenue Operations at foursquare. Eric was formerly at Union Square Ventures, a venture capital firm focussed on early stage web services and technology companies. He also spent three years working at Reprise Media, a full service SEM, SEO, and social media agency startup that was acquired by IPG in 2007.