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Eric Friedman

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Tuesday, May 21, 2019 - 5:53pm
In the book Trillion Dollar Coach about Bill Campbell, there is an important section on Aberrant Geniuses. I like this term because he is using it in place of divas (or assholes). I have a low tolerance for this kind, but this shows them in a new light which I can appreciate. The book describes …
Friday, May 10, 2019 - 5:11pm
After reading the recent Chris Hughes Op-Ed in the NYTimes about Facebook I have been thinking about social networks. Having used just about every service out there, tried my hand in helping build one, and being immersed in social feeds for the last decade, I wanted to weigh in on where things might be going. …
Thursday, May 9, 2019 - 5:08pm
(I originally drafted this post years ago while at Foursquare an in an effort to share more thoughts I edited for 2019 and bringing this to the surface – enjoy!) [2019 addition] When I first made the switch from BD to sales at Foursquare I learned a very valuable lesson that has stayed true throughout …
Thursday, May 2, 2019 - 5:41pm

I have been working with early stage founders on sharing their narrative and story with others. One thing that stands out more than anything else is the ability to share their story arc in the context of a metric that they own. A few examples will help bring this to life.  Back in 2013 Wunderlist …

Wednesday, May 1, 2019 - 5:39pm
The first 10 people of a new company can be responsible for making or breaking an organization.  Put another way, its all about the team. People can matter more than things like the funding you have, traction and usage, product market fit, and many other things that seem to be at the top of everyones …
Tuesday, March 26, 2019 - 5:13pm
The end of every investor meeting always seems to end with the same thing; “Let me know how I can be helpful” Or “Let me know if there is anything I can do to help.” This is the common phrase, which is most times genuine, because everyone is always after being that added value investor. …
Monday, March 25, 2019 - 12:06pm
I was thinking about early teams recently that are out to change the world, conquer multiple areas, and dominate multiple business lines – all from day one. The reality is usually quite different. I have found that focusing in on what matters most, your core competencies, executing in one area serve the the company, investors, …
Thursday, March 21, 2019 - 5:49pm
In branching out to consult for founders and venture firms, I have found myself hearing from many folks similar to myself. These are people that have domain expertise within a certain area/category that are consulting – but many are also looking for what is next. I call this the try before you buy economy because …
Monday, March 11, 2019 - 5:58pm
I have been continuously hearing the same defensive pushback from founders when hearing critical feedback for about a decade. When a user/investor/stranger says “hey what about X” they are met with the same retort: “It’s fixed in the next build – here let me show you” Founder response to feedback I called this the TestFlight …
Friday, February 22, 2019 - 5:08pm
An essential part of the hiring process for any company are reference checks. They are a great way to get some context on a potential employee and hear from people they have worked for, with, and around over an extended period of time. The typical process is to ask for 3 references that can speak …
Friday, February 22, 2019 - 11:03am
Yesterday I received a note from a founder that I advise that they are shutting down their company, returning what remains of funds, and winding down the service. It is an unfortunate but common outcome amongst startups of all types – in this case a venture backed team that was onto something in a big …
Wednesday, February 20, 2019 - 2:57pm
I decided to leave my recent role and get back to doing what I love – advising founders. My goal is to help entrepreneurs build the machine within their startup to help their companies grow and scale and keep them running smoothly. For now, this means advising early stage teams and offering myself as a …
Thursday, February 7, 2019 - 6:19pm
Tuesday night I attended the kickoff for mentors and got to hear from the companies that have joined the Alchemist Blockchain Techstars Accelerator in New York – it was a lot of fun and well executed by the managing director of the program Yossi Hasson. He has put together an incredible team it seems with …
Thursday, January 24, 2019 - 5:27pm
A friend recently asked for an introduction to a senior executive at a large organization in the hopes of partnering with them. His company has some new products and services that he believes make sense, and the LargeCo. executive seems like a good audience to meet with. As with many topics I cover, when I …
Wednesday, January 2, 2019 - 12:19pm
Scheduling a meeting with someone can be difficult. People are busy, its hard to find time, and its usually a volley of back and forth emails to get something setup. My strong recommendation is to always use a simple formula that has served me well for over a decade; always put forth 3 days and …
Saturday, December 8, 2018 - 11:59am
Inspired by this tweet, and the rabbit hole of conversations surrounding it, I was motivated to share some thoughts on the similar look and feel of B2B startups.   As Brianne mentions, many companies are starting to invest in their brands. Having a story that resonates and a look and feel to go with it …
Friday, September 28, 2018 - 12:38pm
I have been sitting down with many smart folks via Expa, and the latest is with Brent Tworetzky, EVP Product from XO Group. I published the full interview on Medium, head on over and give it a read there.
Wednesday, September 12, 2018 - 4:33pm
Often in sales you are dealing with a single individual within an organization. They are your main point of contact, the person in your CRM, and your champion to get the deal done. This is the standard as it may be the person you previously knew, were introduced too, met at an event, or cold …
Tuesday, September 11, 2018 - 6:28pm
Values are an important part of hiring and team building, but hard to justify the time to create them. This is a framework I have used with early stage teams to come up with values with the entire team.  It works well for <10 person companies and takes around 1.5 hours. The output is a …
Wednesday, March 7, 2018 - 5:05pm
I view companies and entrepreneurs through my own lens, and have been developing my investment thesis for some time. Recently I have been thinking more about the software (vs. the wetware). Specifically, thinking through services that use algorithms as a “lock in” mechanism. This started at the end of last year when I received the …
Eric Friedman is Director of Sales and Revenue Operations at foursquare. Eric was formerly at Union Square Ventures, a venture capital firm focussed on early stage web services and technology companies. He also spent three years working at Reprise Media, a full service SEM, SEO, and social media agency startup that was acquired by IPG in 2007.