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For me, I’m only interested in one thing. The thing that binds us all together. No matter who you are or what your profession is — whether you’re an entrepreneur or in sales or a designer or a developer — no matter what you do, your job is to tell a story.
That is never going to change. The way you build your business and the way you make real impact is by great storytelling.
This is REALLY important.
We all need to reverse engineer what’s actually happening in our world to win. My whole career has been predicated on reverse engineering — Understanding what I think is going to happen in the next 24–36 months and then figuring out how to work backwards from there to map out the path to capitalize on it.
I had an epiphany today that clearly has been stuck in my brain for quite a while, which is that, oh, right, the biggest companies in the world, the biggest advertisers in the world, have been taking attention for granted.
This friction that I’m feeling between the way that I’m marketing against attention and the way that 90% of the market that actually has money is spending against attention is the fact that I don’t take for granted the things that everybody else is taking for granted, which is very simply the attention itself