For me, I’m only interested in one thing. The thing that binds us all together. No matter who you are or what your profession is — whether you’re an entrepreneur or in sales or a designer or a developer — no matter what you do, your job is to tell a story.
That is never going to change. The way you build your business and the way you make real impact is by great storytelling.
This is REALLY important.
We all need to reverse engineer what’s actually happening in our world to win. My whole career has been predicated on reverse engineering — Understanding what I think is going to happen in the next 24–36 months and then figuring out how to work backwards from there to map out the path to capitalize on it.