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Integrated strategy, leveraged tactics: Engaging with a Consumer Audience During COVID-19

Submitted by admin on Tue, 2020/06/23 - 9:32am

While COVID-19 has led to a boom in demand for Zoom, delivery services, and Peloton, plenty of brands are facing increased communication challenges, tightened budgets and a steep learning curve as they adapt to a digital-only landscape.  While digital, social and search channels are seeing record traffic from stay-at-home audiences, few brands have the ad […]

The post Integrated strategy, leveraged tactics: Engaging with a Consumer Audience During COVID-19 appeared first on HighwirePR.

Read Complete Article Monday, June 22, 2020