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Lorren Elkins

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Friday, December 4, 2015 - 2:35pm

As the traditional media industry continues to experience massive disruption, have you ever considered how it has reacted to social media?

While continuing to contract, media companies still enjoy vast audiences, both online and via their traditional channels.  But as media consumption migrates from destination web sites to social media (think Facebook's instant articles), I wonder how traditional media has reacted and whether lessons could be learned from those who have reacted well?

To get at some answers, I analyzed digital performance of almost 2,000 television stations and newspapers.  I looked at their monthly unique users and social media stats to identify best practices.  To learn more about how the database was created and what it contains, see the detailed description at the bottom of this post.

Digital General Manager with Sales, Product Dev, and Planning Experience