Some entrepreneurs are lucky and some entrepreneurs are smart. Catherine Tabor is both. Luck for her was being in the right place at the right time. Smart was spotting gaps in the market and developing services to fill those gaps. She also is prepared and persistent, which may be why she seems both lucky and smart.
In her early 20s, she ran a concierge company walking dogs and running errands in Athens, GA, which is not far from Atlanta. It was lucky that Tabor's husband had built a $600 website to promote the business. It was the best $600 investment she could have made.
The Coca Cola Company did an internet search to develop a preliminary list of companies to include in an RFP process to build a platform for managing their employee discount program. The contract would be worth multiple millions of dollars per year. Employee discount programs are an inexpensive way for employers to help employees find goods and services at an affordable price. These programs help employers attract and retain employees.