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Marley Kaplan

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Thursday, September 13, 2018 - 6:39pm
PSFK organized their outline of “The New Rules of Consumer Engagement” along a “push to pull” pyramid at the recent PSFK 2016 Future of Advertising Conference. At the base level is content representing “push,” with collaboration representing the pinnacle of “pull” at the top of the pyramid. With ad blocking on the rise (from $54 […]
Thursday, September 13, 2018 - 6:39pm
This is what you missed at TechCrunch Disrupt...
Thursday, September 13, 2018 - 6:39pm
As an overarching mission, PSFK’s 2016 conference was fittingly titled “Ideas that Transform.” The PSFK team – led by its founder Piers Fawkes,– consistently provides a forum for open discussion, bringing in the most passionate speakers from various fields. After listening to the talks and engaging in the one-on-one discussions that followed, what I took […]
Thursday, September 13, 2018 - 6:39pm
...exemplifies the idea of seamless entrepreneurship, defying the status quo and reimagining advertising content in a new context.
Thursday, September 13, 2018 - 6:39pm
In true SXSW form, I was greeted at the W Hotel entrance on my way into a session by Mark Cuban. Me: “You’re Mark Cuban!” Mark Cuban: “Every day.” This interaction set the tone for the rest of my morning as I joined a stand-out breakfast symposium that aimed to explore the blurred lines of […]
Thursday, September 13, 2018 - 6:39pm
It’s not just another interface. It’s becoming the center of consumer attention.
Thursday, September 13, 2018 - 6:39pm
The future of fashion tech begins in a chemical laboratory, where one woman dons her best hardhat and most fashionable goggles. This woman is Asmau Ahmed, CEO and engineer of Plum Perfect. She was among three other women on the ‘Future of Fashion Tech’ panel at the 2014 Empire Startups Summit, a two-day conference that […]
Thursday, September 13, 2018 - 6:39pm
Fashion Digital brings together innovative retailers with top publishers and e-commerce experts to meet, discuss and solve some of the most challenging problems facing the apparel retail industry in the digital space. Last week, industry leaders gathered at Chelsea Piers to learn about the latest trends, obstacles and solutions that the fashion industry has encountered recently. […]
Thursday, September 13, 2018 - 6:39pm
James Altucher was a loser in the most literal sense of the word. He lost millions of dollars, his home, his family life, and his will to live. That was many years ago. Now Altucher is known as a “Jedi Master,” a “Guru of Happiness,” and most poignantly, a “mentor.” Altucher has built his current […]
Thursday, September 13, 2018 - 6:39pm
This year’s PSFK conference, “Connecting the Unexpected,” was a gathering of creative thinkers, media strategists and young innovators. The major themes my mind gravitated towards: consulting with brands on digital innovation (as founder and CEO of mkThinkTank); physical/digital connectivity; crowdsourcing as a method of innovation; and the complex impact of digital content. The world around […]
Thursday, September 13, 2018 - 6:39pm
NYC invaded Austin, TX at SXSW Interactive and at the NY Tech Meetup event on Saturday, March 8th, where our home-grown startups demoed their products for the global tech community to see. As a member of the NYC tech community myself, I recognized quite a few of the prominent faces in the room that made […]
Thursday, September 13, 2018 - 6:39pm
There’s a new buzz making its way through the streets of New York. The advertising world is beginning to turn its attention to the tech startup scene, especially in this city where ad agencies and marketing headquarters abound in the soaring skyscrapers citywide. One such spotlight event where these two worlds came together was at […]
Friday, June 9, 2017 - 7:40am

This is what you missed at TechCrunch Disrupt...

The post Demographics Are Dead: Here’s How To Know Your Audience appeared first on AlleyWatch.

Saturday, June 3, 2017 - 7:40am

As an overarching mission, PSFK’s 2016 conference was fittingly titled “Ideas that Transform.” The PSFK team – led by its founder Piers Fawkes,– consistently provides a forum for open discussion, bringing in the most passionate speakers from various fields. After listening to the talks and engaging in the one-on-one discussions that followed, what I took […]

The post This is What Happened When Some of the Most Innovative Minds in NYC Converged at PSFK appeared first on AlleyWatch.

Monday, May 22, 2017 - 7:50am

It’s not just another interface. It’s becoming the center of consumer attention.

The post Top 4 Trends in Mobile Commerce appeared first on AlleyWatch.

Monday, May 22, 2017 - 7:50am

The future of fashion tech begins in a chemical laboratory, where one woman dons her best hardhat and most fashionable goggles. This woman is Asmau Ahmed, CEO and engineer of Plum Perfect. She was among three other women on the ‘Future of Fashion Tech’ panel at the 2014 Empire Startups Summit, a two-day conference that […]

The post 5 Things You Need to Know About the Future of Fashion Tech appeared first on AlleyWatch.

Monday, May 22, 2017 - 7:50am

Fashion Digital brings together innovative retailers with top publishers and e-commerce experts to meet, discuss and solve some of the most challenging problems facing the apparel retail industry in the digital space. Last week, industry leaders gathered at Chelsea Piers to learn about the latest trends, obstacles and solutions that the fashion industry has encountered recently. […]

The post What the Retailers Had to Say at Fashion Digital NY 2014 appeared first on AlleyWatch.

Monday, May 22, 2017 - 7:50am

James Altucher was a loser in the most literal sense of the word. He lost millions of dollars, his home, his family life, and his will to live. That was many years ago. Now Altucher is known as a “Jedi Master,” a “Guru of Happiness,” and most poignantly, a “mentor.” Altucher has built his current […]

The post James Altucher Tells Us How to Make Millions Without Selling Out appeared first on AlleyWatch.

Monday, May 22, 2017 - 7:50am

This year’s PSFK conference, “Connecting the Unexpected,” was a gathering of creative thinkers, media strategists and young innovators. The major themes my mind gravitated towards: consulting with brands on digital innovation (as founder and CEO of mkThinkTank); physical/digital connectivity; crowdsourcing as a method of innovation; and the complex impact of digital content. The world around […]

The post Connecting the Unexpected appeared first on AlleyWatch.

Monday, May 22, 2017 - 7:50am

NYC invaded Austin, TX at SXSW Interactive and at the NY Tech Meetup event on Saturday, March 8th, where our home-grown startups demoed their products for the global tech community to see. As a member of the NYC tech community myself, I recognized quite a few of the prominent faces in the room that made […]

The post These Are the New York Companies that Killed It at SXSW appeared first on AlleyWatch.

Marley Kaplan is Founder of mkThinkTank, a consulting agency that advises brands on navigating the emerging technology/startup landscape. She currently lives in NYC, recently hailing back from London where she worked for several years in digital marketing. She is driven by bridging innovation in the tech sector with the marketing landscape.