The connection between women, entrepreneurship and investing is finally getting the attention it deserves. Women buy stuff, they invest and they launch innovative companies that provide much-needed goods and services. What’s behind this growing realization?
- Women are the primary consumers and their needs have been neglected. Female founders spot big product opportunities that men overlook. It’s not just fashion and beauty, but women’s health and sexual well being.
- Female founders innovate not only women’s products but also highly technical business services.
- Female-founded companies have equity and debt financing needs, and so they are a market opportunity for financial services companies, as Suzanne Biegel — co-producer of Gender-Smart Investing Summit and founder of Catalyst at Large — points out.