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Typography

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An in-depth understanding of typographic concepts and methods is essential for effective visual communication. Students examine the evolution of the alphabet and the history and basics of typographic style (with an emphasis on 20th-century type design and application). Projects help students understand the difference between legibility and readability and develop a discerning eye and the ability to create effective and expressive type designs. The impact of technology on type design and the work of typographic innovators are discussed.

Tuesday, June 5, 2018 - 7:00pm
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Embark on a broad exploration of the art, science and craft of typography from a historic, cultural, technological and practical perspective. Gain exposure to the principles and reasoning behind the use of type as the medium for written language and content. Learn how to design typography for optimal reading, communication hierarchy, and graphic impact through a variety of real-world assignments and exercises. Understand approaches and perspectives on typographic practice from masters of the craft.

Tuesday, May 15, 2018 - 6:30pm
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This course will cover creating and choosing fonts, sizes, and colors; incorporating text and illustrations; avoiding common mistakes in text usage and common rules. The course will look at the history of typography and students will learn about the anatomy behind the fonts. Emphasis will be placed on using the correct font for the correct application, readability and scalability. The course will teach students about using licensed fonts in their projects, how to create their own fonts and how to market that font to other graphic designers.

Thursday, June 21, 2018 - 6:15pm
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This workshop will help you acquire the requisite typographic skills. You will learn how and why pair typefaces, how to solve intricate typographic hierarchies, and how to fine-tune long passages of text. You will learn how and when to use various kinds of dashes, get acquainted with OpenType features and master the glyph palette. Building and using typographic grids will also be covered. Come learn how it can be useful to be slightly OCD! It will make you a better typographer.

Saturday, April 28, 2018 - 10:00am
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This workshop will help you acquire the requisite typographic skills. You will learn how and why pair typefaces, how to solve intricate typographic hierarchies, and how to fine-tune long passages of text. You will learn how and when to use various kinds of dashes, get acquainted with OpenType features and master the glyph palette. Building and using typographic grids will also be covered. Come learn how it can be useful to be slightly OCD! It will make you a better typographer.

Saturday, April 28, 2018 - 10:00am