An in-depth understanding of typographic concepts and methods is essential for effective visual communication. Students examine the evolution of the alphabet and the history and basics of typographic style (with an emphasis on 20th-century type design and application). Projects help students understand the difference between legibility and readability and develop a discerning eye and the ability to create effective and expressive type designs. The impact of technology on type design and the work of typographic innovators are discussed.
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This course will cover creating and choosing fonts, sizes, and colors; incorporating text and illustrations; avoiding common mistakes in text usage and common rules. The course will look at the history of typography and students will learn about the anatomy behind the fonts. Emphasis will be placed on using the correct font for the correct application, readability and scalability. The course will teach students about using licensed fonts in their projects, how to create their own fonts and how to market that font to other graphic designers.