This course will cover creating and choosing fonts, sizes, and colors; incorporating text and illustrations; avoiding common mistakes in text usage and common rules. The course will look at the history of typography and students will learn about the anatomy behind the fonts. Emphasis will be placed on using the correct font for the correct application, readability and scalability. The course will teach students about using licensed fonts in their projects, how to create their own fonts and how to market that font to other graphic designers.
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Typography is an essential aspect of graphic communication, but the principles involved in doing so elegantly can sometimes seem mystifying. Through demonstrations, discussions and hands-on projects this two-day course will help build a strong grasp of what goes into achieving solid typography. We will explore strategies in making sound typeface selection decisions, mixing typefaces, and dealing with complex hierarchies. We will also tackle fine-tuning long passages of text, and explore various methods of building typographic grids.
In this workshop, you will develop a branding system for a line of packaged ice cream concoctions (known to the trade as frozen novelties). Building outward from a core typographic mark, you will create a palette of elements and apply your system to a product line. The end result will be a brand concept that uses typography, color, and graphic elements to express a range of sensory experiences (taste, texture, aroma, temperature, crunch, etc).