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Typography

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Use your senses as inspiration for a typographic brand. You will develop a branding system for own line of ice cream concoctions. Create a menu of visual elements and apply them to a unique product line. Use typography, color, and graphic elements to express a range of sensory experiences (taste, texture, aroma, temperature, crunch, etc). Co-sponsored with Cooper Hewitt, Smithsonian Design Museum, this workshop draws inspiration from the exhibition The Senses: Design Beyond Vision, on view at the museum through October 28, 2018.

Saturday, October 13, 2018 - 10:00am
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Typography is an essential aspect of graphic communication, but the principles involved in doing so elegantly can sometimes seem mystifying. Through demonstrations, discussions and hands-on projects this two-day course will help build a strong grasp of what goes into achieving solid typography. We will explore strategies in making sound typeface selection decisions, mixing typefaces, and dealing with complex hierarchies. We will also tackle fine-tuning long passages of text, and explore various methods of building typographic grids.

Tuesday, October 30, 2018 - 6:30pm
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Use your senses as inspiration for a typographic brand. You will develop a branding system for own line of ice cream concoctions. Create a menu of visual elements and apply them to a unique product line. Use typography, color, and graphic elements to express a range of sensory experiences (taste, texture, aroma, temperature, crunch, etc). Co-sponsored with Cooper Hewitt, Smithsonian Design Museum, this workshop draws inspiration from the exhibition The Senses: Design Beyond Vision, on view at the museum through October 28, 2018.

Saturday, October 13, 2018 - 10:00am
Featured in 

Typography is an essential aspect of graphic communication, but the principles involved in doing so elegantly can sometimes seem mystifying. Through demonstrations, discussions and hands-on projects this two-day course will help build a strong grasp of what goes into achieving solid typography. We will explore strategies in making sound typeface selection decisions, mixing typefaces, and dealing with complex hierarchies. We will also tackle fine-tuning long passages of text, and explore various methods of building typographic grids.

Tuesday, October 30, 2018 - 6:30pm
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This course will cover creating and choosing fonts, sizes, and colors; incorporating text and illustrations; avoiding common mistakes in text usage and common rules. The course will look at the history of typography and students will learn about the anatomy behind the fonts. Emphasis will be placed on using the correct font for the correct application, readability and scalability. The course will teach students about using licensed fonts in their projects, how to create their own fonts and how to market that font to other graphic designers.

Thursday, November 1, 2018 - 6:15pm