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Branding with Type

Branding with Type


Cooper Union
41 Cooper Sq
New York, NY 10003
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Saturday, October 13, 2018 -
10:00am to 6:00pm


Use your senses as inspiration for a typographic brand. You will develop a branding system for own line of ice cream concoctions. Create a menu of visual elements and apply them to a unique product line. Use typography, color, and graphic elements to express a range of sensory experiences (taste, texture, aroma, temperature, crunch, etc). Co-sponsored with Cooper Hewitt, Smithsonian Design Museum, this workshop draws inspiration from the exhibition The Senses: Design Beyond Vision, on view at the museum through October 28, 2018. This one-day course is a great way to spark your creativity, find new inspiration, and create a chill portfolio piece. Participants receive copies of Ellen Luptons latest books from Cooper Hewitt, Design Is Storytelling and The Senses. This class is created for designers and students with a grasp of the basics and a desire to flex (or loosen up) their typographic muscles. We will be working in Adobe InDesign and/or Illustrator; a recent version (CS4 or later) of one or both applications is required. Required Materials A laptop with Adobe InDesign and/or Illustrator installed A notebook and sketching materials

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