Google Analytics is a widely used free web analytics tool. In this one-day class, you’ll learn how to use Google Analytics, interpret its data, and make better business decisions. Learn how to set up an account and understand what you should be tracking. Leave with a solid understanding of the tool and how to optimize its wealth of data towards your advantage.
A Google Analytics account is not mandatory. However, if you already have one, please make sure you have access to it during class.