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Digital Product Management

Digital Product Management

Overview

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Monday, May 20, 2019 - 6:00am
$1,575

Details

Book on this two-day workshop and learn how to navigate the product life cycle, from customer research to managing a roadmap and product launch. Learn industry best practice tools & techniques to guide development of your product and measure its success at each step of the journey. Join this intensive two-day workshop to get up-to-speed on how to best balance the various interlinking responsibilities a Product Manager faces to bring a product successfully to market. Learn customer research methods and user experience best practice to ensure your product correlates closely with user needs. Articulate the opportunity for your product clearly with development of a robust business model and pricing structure. Gain insight into the latest product testing methodologies to validate your product and guide it smoothly through its lifecycle with Agile methodologies. You will leave this course with a clear understanding of the Product Management tools and techniques you need to launch viable, market-ready products that anticipate customer needs successfully. Course Topics Day One: Product Management Introduction Product Management - Roles and Responsibilities The Product Life Cycle Customer Research and Analysis Product Validation Building your Business Model Market Research Day Two: User Experience Design Strategy and Planning User Experience Design Principles User Stories Wireframing and Storyboarding Information Architecture Product Testing Financial Modeling Product Roadmap Project Management for your Product Stakeholder Communications Itinerary Each day of training follows a set itinerary, with tea, coffee and refreshments provided throughout. An enjoyable lunch can also be expected. 9:30 - Delegate Arrival & Refreshments 10:00 - Training Commences 11:15 - Refreshment Break 11:30 - Training 13:00 - Lunch 13:45 - Training 15:00 - Refreshment Break 15:15 - Training 16:30 - Q&A 17:00 - Training Closes The same timings will run for both days. Post training support We put a lot of attention into our post training support, ensuring you have access to the materials and expert guidance you need to put your learnings into practice: Imparture playbook library Free how-to reference guides: Six detailed playbooks are sent to all attendees after the course to support key topics covered. Full access to training materials Sent straight away to you: Slide decks are shared with all attendees 24-hours after a training session, with full access to training content and course notes. Ongoing support Just get in touch: Impartures specialists are on hand following the course to help with any questions or challenges you might have. Imparture venues are all based in central, easy-to-reach, city locations. A welcome email outlining the address for the training location, the timings for the class and all additional information will be sent to the student two weeks (10 working days) prior to the course start date. Please bring a laptop and the login details (admin where possible) for any social media, google analytics or digital accounts that you will need to access during the class.

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