In this class you will learn the fundamentals of graphic design while designing and producing several real-world projects. This intensive class will meet for six sessions. You will be expected to work on design projects outside of class.
- Broaden your understanding of graphic design concepts and processes, both formal and conceptual
- Enhance your skill as a designer
- Understand the elements of design
- Learn how to speak about your work and how to incorporate and evaluate critiques
- Develop and expand your portfolio
- Logo Design
- Stationary Design/Social Media Graphics
- Book/eBook Cover Design
- Album Cover/Spotify Graphic
- Event Poster/Event Email Announcement
Assignments given in class will be critiqued during class both by the instructor and during group critiques. Students must incorporate these critiques into their work and either finish the assignment in class or as homework. At the end of the session it is expected that the students will have at least 5 finished assignments for their portfolio. The instructor is available throughout the 6 classes to give feedback and advice on all projects both during and outside class.
For this class students should have a solid working knowledge of InDesign, Photoshop, or Illustrator. Throughout the course, the instructor will provide various handouts and reference materials. Source materials will be supplied by the instructor for in-class work.
About the Instructor
With 20 years of accomplishment in graphic design and advertising, Alfred Assin specializes in branding and identity. His work spans a wide array of industries, with clients including Douglas Elliman, Robert K. Futterman, GlaxoSmithKline, The Wynn Hotel & Casino, Cartier, Bass Shoes, and Maurice Villency. He has worked for top agencies such as Frankfurt Balkind and AgencySacks, as well as boutique firms like slover [and] company and Graj + Gustavsen. He maintains his own freelance consultancy, Mr. Grey, where he’s added UI and UX skills to his design toolkit, expanding his branding and identity work to websites and mobile device applications. Alfred is exceptionally attuned to client needs and adept in utilizing technology, design, and marketing strategies to maximize the impact of his clients’ advertising campaigns.Register for Course