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Instagram for Business: Converting Followers to Customers

Instagram for Business: Converting Followers to Customers


GA NYC (Manhattan), Classrooms
10 E 21st St
New York, 10010
Register for Course
Tuesday, December 18, 2018 -
11:00am to 4:00pm


With 800 million monthly active users and growing, Instagram has become a critical social media platform for businesses that are visually driven. In this hands-on workshop designed for small- and large-business owners, community managers, social media managers, and PR managers; you’ll learn how to build a fun and engaging Instagram account that can convert followers to customers. Learn how to use Instagram with best practices in Content Strategy, Ads Manager, Instagram Stories & Instagram Business Tools to grow your following, captivate your community & inspire conversion from your followers.

What You’ll Learn in this Instagram for Business Workshop:

How to craft an effective Instagram profile
Learn how to write an Instagram bio that is optimized for targeted keywords related to your industry, and what you need to include to help your business stand out.
The best practices for content planning on Instagram
Understand why you should plan and manage your content ahead of time, and see how to organize a content calendar for Instagram. Plus, learn the posting techniques that could help you beat the Instagram algorithm and gain new followers and best practices related to Instagram Live and Stories.
How to create, track and optimize Instagram ads
Craft ads that are targeted to your followers or prospective customers. Learn how to utilize Instagram's various advertising tools and ad units to tell your story, analyze insights and optimize for advertising effectiveness.
How to curate a gorgeous Instagram feed
Learn how to visualize your overall content strategy and view your Instagram profile as an entire feed in order to establish a branding standard that appeals to larger audiences.
How to make your Instagram account more discoverable
Understanding your core audience members is key to finding success on Instagram. Learn how to research hashtags that are targeted to your business and will help you grow engaged communities.

Register for Course