Overview
Where
Details
What are the best ways to get the word out about your startup? Marketing technology gets more sophisticated by the month and opportunities for online and offline advertising always present themselves. The latter especially in NYC, where we’ve seen startups like Justworks, Away, and Oscar use offline techniques like subway ads to increase awareness for their brand.
Join us, along with entrepreneurs and experts, for stories, insights, advice, and ideas on advertising and marketing strategies for startups.
We’ll discuss
Paid advertising strategies - offline and online
Marketing tactics for email, social, etc
Analyzing key metrics for campaigns like CLV, ROI, CPC, etc
Identifying key customers and segments
And much more!
About the panelists
Rob Schutz is the CRO and Co-founder of Roman, an end-to-end health service backed by $3.1M in VC funding. Roman handles everything from online diagnosis to the convenient monthly delivery of medication – the first product helps treat the 30 million men who experience erectile dysfunction. Prior to Roman, Rob was VP of Growth at Bark, makers of BarkBox, where he helped scale revenue from 0 to $100M.
Ryan Kutscher is an entrepreneur, founder, and creative director of circus maximus: an award-winning multidisciplinary creative agency specializing in strategy, branding, content, and media. The agency helps brands of all sizes confidently kick ass in a crazy mixed up marketing world.
Nina Faulhaber is the Co-founder of ADAY, an activewear startup focused on performance and aesthetic. Their leggings have a cult following; their Throw and Roll pants had a 2,000 person wait list when they released. ADAY has been featured in several publications like Business Insider, Today, Huffington Post and more. Nina was named a Forbes 30 Under 30 in 2016 for Retail & E-Commerce.
Schedule:
6:30 - 6:50: Drinks & Networking
6:50 - 7:50: Panel
7:50 - 8:15: Audience Q&A
8:15 - 9:00: More Drinks & Networking