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Be All You Can Be! Tips You Can Use from Highly Successful People



Baruch College, William and Anita Newman Library Room 750-760
151 East 25th Street
New York, NY 10010
United States


Thursday, February 22, 2018 -
12:30pm to 2:00pm


What are some tips that can enable small companies to grow? What are the strategies that work at every level in an organization and at every size company? Mitzi Perdue watched how her father grew his Sheraton hotel chain from one hotel to more than 400 establishments worldwide, and how her husband Frank Perdue grew his poultry company, Perdue Farms, from a father-and-son operation to one that employed 19,000 people at the time of his death in 2005. At every step of the way, both men followed principles in dealing with people that made the people they employed willing to go the extra mile for them. Both men put extraordinary amounts of effort into getting information. They not only had very little tolerance for -- yes, men -- but they actively encouraged dissent. After spending time with Mitzi, you will not only hear insider stories but you will also have new insights and actionable ideas for the art of success. About Mitzi Perdue Author, speaker, and businesswoman Mitzi Perdue holds a BA with honors degree from Harvard University and an MPA from George Washington University. She is a past president of the 35,000-member American Agri-Women, a former syndicated columnist for Scripps Howard, and her television series, Country Magazine, was syndicated to 76 stations. She’s the founder of CERES Farms, the family-owned agricultural real estate investment company that has owned rice fields, commercial and residential real estate, and today, the family vineyards sell wine grapes to wineries such as Mondavi, Bogle, Folie a Deux, and Toasted Head. More info: