Legal cannabis has arrived. But with seemingly endless opportunities coming into focus for marketing professionals in our nascent industry, it can be hard to know where to spend your time, money and energy when bringing the next great cannabis product or service to market. With new legal frameworks and regulations, marketing and communications professionals often find themselves working harder than they need to, spending too much on simple execution, and often finding their campaigns don’t earn the proper reach for the investment. Cannabis companies continue to struggle for access to traditional marketing channels like digital advertising, social media, and mainstream publications. Not to mention, cannabis still faces a huge branding issue as the stigma still pervades. Join us for a deep, candid conversation with the top local minds in cannabis marketing, communications, and public relations. This panel discussion will be expertly moderated by Lisa Buffo, Founder & CEO, Cannabis Marketing Association.