Overview
Where
Details
Marketplace startups -- companies that focus on matchmaking vendors and customers -- are redefining business models in every industry. Investors and entrepreneurs see this model as something lucrative and promising; these startups can be employee light, low on liability, and have a huge upside if successful.
But growing and scaling a marketplace startup is challenging. A normal business has a target customer and a product or service, and focuses on delivering that product. A marketplace startup faces that problem, times two, while also trying to figure out the dynamics of the internal economy they’ve created.
Join us for a deep dive on how to create a marketplace startup as we discuss
Finding your first users and building both sides of your marketplace
Understanding network effects and how they apply to marketplaces
Ensuring good user experience
Keeping your vendors and customers engaged with your product
And much more!
About the panelists
Caroline Hoffman is the COO at Republic, an investment platform connecting startups and blockchain projects in the US with global investors. Prior to this, she worked at McKinsey & Company, where she began as an associate and eventually became an Associate Principal. Caroline has an MBA from Harvard Business School and an MSc in International Political Economy from The London School of Economics.
Alanna Gregory is the Founder of Constellation, and was the Founder of VIVE (YC S15), a beauty services marketplace with the mission of giving all busy women a more convenient way to maintain great-looking hair. Currently, she is the Founder and CEO of Constellation, which enables startups and Fortune 500 companies to work with best-in-class growth experts and teams. She is an entrepreneur and growth leader who most recently served as interim head of marketing for NexTravel, and VP of marketing for Cymmetria.
Basha Frost Rubin is the CEO and Co-Founder of Priori, a venture-backed legal marketplace for in-house teams to find, hire and manage top attorneys without the costly infrastructure of a firm. Basha holds a J.D. from Yale Law School and a B.A. from Yale College and is a member of the New York Bar.
Schedule:
6:30 - 6:50: Drinks & Networking
6:50 - 7:50: Panel
7:50 - 8:15: Audience Q&A
8:15 - 9:00: More Drinks & Networking