We’ll kick off Communications Week’s fifth year directly addressing our 2018 global theme “The Workforce of the Future.” Industry experts will join to discuss the future of PR, media and marketing. What skills will we need in the future? What will agency structures look like? We'll cover this and more. Sessions will include: #FutureofWork Building the Skills You Need Tiffany Guarnaccia, Communications Week founder and Kite Hill PR CEO, will take the stage to discuss the realities of today’s industry challenges and talent landscape. The State of the PR Profession: Skills You Need for 2030 Presented by PRWeek A panel moderated by PRWeek’s Editorial Director Steve Barrett. Barrett will drive a conversation with agency and brand leaders about the changing PR profession and what employers and future employees can learn today that will make for a fruitful relationship in the years to come. Speakers will include: - Fred Hawrysh, Head of Integrated Communications, Ruder Finn - Ray Kotcher, Non-Executive Chairman, Ketchum and Professor of the Practice, Boston University College of Communication Tomorrow’s Talent: The Inevitable Future of Talent - Insights from the Inside and Outside This fireside chat will be moderated by Tracy Lovatt, Founder and CEO of Batten & Company, who will be interviewing Sjoerd Gehring, Global VP of Talent Acquisition and People Experience at Johnson & Johnson. During this session, Lovatt and Gehring will discuss how the way we work is changing at an exponential rate. The gig economy. Task-based hiring. Reinventing ourselves every four years. Yet without the right talent, companies can’t thrive. Companies need to completely reinvent the way they acquire and nurture talent – strategically, quickly, completely. In this session, Gehring and Lovatt will share the research they conducted to uncover six factors that have reshaped the world of work -- and the story of how Johnson & Johnson re-launched their talent brand to lean into the inevitable future. The Client/Agency Relationship: The Key To Building Trust Serena Ehrlich, Director, Product Marketing Management - Growth at Business Wire will lead a panel discussing why trust and industry expertise are important to building great agency and client relationships. We'll also look at how tools can fuel strategic, long-term relationships. Speakers will include: - Annie Scranton, President & Founder, Pace Public Relations - Joy Phillips, Vice President, Rubenstein - Doug Nelson, Director of Demand Generation, Justworks.