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“Great content is the best sales tool in the world.” - Marcus Sheridan, Author of They Ask, You Answer Content marketing is one of the most powerful tools startups have to cement themselves as thought leaders and influencers in their space. Startups like Intercom, Drift, and Headspace have reached hundreds of millions of people through their blogs, newsletters, e-books and other distribution channels. But, while 91% of B2B businesses and 86% of B2C companies are using content marketing to reach customers, only 42% of those companies can say their content is effective. So what does it take for you, an early-stage startup, to create content that stands out? What makes a content strategy successful? Join us on May 8th with content experts from HEYMAMA, BuzzSumo, and VMPGROUPE as we discuss Building an effective content strategy Creating your content Promoting your content (paid, organic, etc.) Developing content for B2B and B2C businesses Using content as an effective revenue channel Measuring the effectiveness of your content About the panelists Katya Libin, Co-founder & CEO of HEYMAMA, a global community for mothers in business. Libin’s community is designed to help moms in business address critical challenges through mentorship, digital resources, real-time advice, and experiences. As Co-Founder & CEO, Katya is building the community from the ground up at heymama, focusing on vetting and developing meaningful partnerships with brands and members to find each other in a very cluttered space. She hopes this leads to connection and inspiration for mothers everywhere. Susan Moeller is the Sr. Marketing Manager at BuzzSumo, a monitoring & analytics tool used for content research. She’s also the co-founder of “Women in Content Marketing” Facebook Group, creator of BuzzSumo Academy, and coordinator for the BuzzSumo Expert Webinar Series. Peter Brooks is the VP of Growth Marketing at VMPGROUPE. He also works with early/ mid-stage startups to help build consumer growth marketing practices within their organization. Prior to VMGROUPE, Peter was the Head of Growth Marketing at The Muse, where he architected and developed the organic search, paid acquisition and partnership practices at The Muse. Schedule 6:30 - 6:50: Drinks & Networking 6:50 - 7:50: Panel 7:50 - 8:15: Audience Q&A 8:15 - 9:00: More Drinks & Networking