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How to Answer the Product Marketing Questions in the PM Interview



1412 Broadway, 21st Floor
New York, NY 10018
United States


Saturday, July 20, 2019 -
9:30am to 12:00pm


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This is an exclusive workshop, where you will get to sit in on one of our actual classes with our Product Gym students. There will be no more than 10 seats being offered.

For those of us that are looking to transition into Product Manager position without a Technology background, answering Product Marketing questions can be seemingly impossible. In fact, our data indicate that these are the fourth most important questions for you to know during a Product Manager interview.

This class will be instructed by a professional Product Marketing Manager and will go over the differences between a PM (Product Manager) and a PMM (Product Marketing Manager), and how to best prepare for the Product Manager interview from the PMM's perspective.

Main Takeaways:

What is Product Marketing?

Product Lifecycle and Roles (Product Manager vs. Product Marketing Manager)

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Interviewing with the Product Marketing Manager

Crafting the Best Answers to the Most Frequently Asked Product Marketing Questions

Important Questions to Ask the Product Marketing Manager as a PM Interviewee

Meet the Instructor:

Allison Whaley

Director of Product Marketing at Policygenius Inc.

Allison is a Product Marketer whose work has spanned startups, fortune 100 firms, and the nonprofit sector. She loves launching customer-friendly solutions to complex problems, interacting with users, and promoting product features that rock. Allison is currently the Director of Product Marketing at Policygenius Inc. She has previously worked in product marketing for Northwestern Mutual, Citibank and GrowNYC. Allison received her MBA from NYU Stern School of Business.

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