Come join fellow MarTech NYC members for networking and a talk by SEMrush speaker Marcela De Vivo on "How to Target Consumers at Every Stage of the Buying Cycle" Consumers are saturated from seeing ads and content from all of their favorite brands. How can you pull in new consumers into your buying funnel, and nurture them from awareness to consideration to conversion? How do you nurture leads across channels without breaking the bank? In this workshop, we'll discuss strategies to add new consumers to your buying funnel inexpensively, and ways to nurture those leads using a variety of content types and channels. There will be chances to network before and after the talk. Refreshments will be served. Agenda: • Refreshments and Networking (6:30-7:15) • Workshop and Q&A (7:15-8:00) • More refreshments and Networking! (8:00-9:00) The location is Galvanize in West SoHo. Galvanize is "The Learning Community for Technology" with tech classes, co-working, events and much more.