What is lacking in most discussions around AI, machine learning and other intelligent algorithms is how they can help solve people's problems. Any team that is working on hard, meaningful, and purpose-driven problems could benefit from AI/ML, but without the right focus you may end up building toys. During the workshop, you will go through Empathy Mapping for the Machine exercise for a current topic: self driving cars. Chris Butler will guide you through the process so you can use it with your teams afterwards. This workshop is for data scientists, engineers, designers, product managers, executives, and stakeholders to build alignment without using AI jargon. Teams that are being asked to “do something interesting with AI/ML” will finally have an answer. Pizza & soft drinks will be provided!