Startup, Scaleup, Screwup is the book for the new generation of founders. With a mix of 50% inspiring stories and 50% practices to follow, it dives into the major topics that entrepreneurs and business leaders are confronted with from the moment they start a new company to the day they close the doors behind them. Please join NYCSA on Wednesday, May 22 at 6pm when we welcome international author and entrepreuneurial speaker Jurgen Appelo. Jurgen will discuss his latest book and share some of his learning on the topics of innovation, entrepreneurship, how to overcome the challenges we meet along the way – and what to do when we don’t. To learn more about Jurgen and his book, you can click here. Thanks to our special event sponsor, Paris Spa Skin Care Center in Hoboken N.J., a unique day spa mirrored by a qualified esthetician, talented make-up artist and Xtreme Lash Extensions expert, the first 35 attendees (to arrive) will receive a free copy of Jurgen’s book (which Jurgen would be happy to sign for you). About Jurgen Appelo: With his company Agility Scales, Jurgen is inventing the future of organizational agility. Why are we wasting our time learning how to manage companies, when very soon computers will navigate us through our work-lives and help us to lead and manage our teams? As a serial founder, successful entrepreneur, author and speaker, Jurgen is pioneering management to help creative organizations survive and thrive in the 21st century. He offers concrete games, tools, and practices, so you can introduce better management, with fewer managers. He also offers a platform for you to share your practices and stories with the rest of the world. Jurgen calls himself a creative networker. But sometimes he’s a writer, speaker, trainer, entrepreneur, illustrator, manager, blogger, reader, dreamer, leader, freethinker, or… Dutch guy. Inc.com has called him a Top 50 Leadership Expert and a Top 100 Leadership Speaker. Since 2008, Jurgen writes a popular blog at NOOP.NL, offering ideas on the creative economy, agile management, organizational change, and personal development. He is the author of the book Management 3.0, which describes the role of the manager in agile organizations. And he wrote the little book How to Change the World, which describes a supermodel for change management. His most recent book is called Managing for Happiness, which offers you practical ideas to engage workers, improve work, and delight clients. Jurgen can help you upgrade your enterprise with more engagement and faster results; He can show you how to become an agile business with better software; He shows you how to creatively manage your company; And he can inspire professionals with a purpose, advocating work-life integration for creative people. Jurgen is CEO of the business network Happy Melly and co-founder of the Agile Lean Europe network. He is also a speaker who is regularly invited to talk at business seminars and conferences around the world.