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Psychology for Digital Behavior Change - New York (2-3 day Workshop)



601 West 26th Street, Suite 325-223
New York, NY 10001
United States


Monday, May 21, 2018 - 9:00am to Wednesday, May 23, 2018 - 5:00pm


This 2-day workshop covers the essentials of applying psychology to human-centered websites, apps, and campaigns that are motivating, usable, and engaging.

Participants learn how to recognize and apply a wide variety of persuasive design principles, focused on boosting users’ cognitive understanding, motivation, trust, decision making, short-term action, and long-term loyalty.

During the workshop, participants gain experience conducting psychological audits, user tests, and advance their skills in applying behavioral science to information architectures, navigational systems, user flows, wireframes and more.

Optional 3rd Day Workshop:

After completing the first 2 days, you’ll qualify to take our advanced 3rd day workshop on psychological architectures. In this workshop, participants learn how to build technology from psychological design patterns, while extending their knowledge of psychology, through advanced modules on feedback psychology. This is our most hands-on workshop, that blends educational modules with design sprints, where participants gain experience applying psychological design strategies to various persuasive design challenges.