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UX Research With Kids



110 5th Ave
5th Floor
New York, NY 10016
United States


Wednesday, August 8, 2018 -
6:45pm to 8:30pm


Developing delightful products for kids can be our most gratifying work. Through UX research, we amplify kids’ voices and foster meaningful design partnerships. Designing and planning research with kids present unique challenges for methodology and data collection. This presentation explores best practices for developmentally appropriate research with kids ages 3- to 11-years-old. From concept testing to surveys, we’ll consider ways that play- and story-based methods help kids show you what they think and feel. Review common metrics such as appeal, engagement, and comprehension. Understand how child development, education, and UX principles come together to inform the development of engaging research experiences. Discuss how lessons learned translate to research domains such as diversity, accessibility, and data privacy. Speaker Bio LaToye Adams is the founder of WonderWhy Consulting LLC. Through WonderWhy, LaToye provides research and education consultation that informs the creation of engaging content and products for children and families. Formerly, LaToye was a UX researcher designing and conducting user experience research on virtual reality and learning management systems. LaToye was also a Research Director at Michael Cohen Group where she led agency research for clients including Nickelodeon’s Bubble Guppies, YouTube Originals Kids & Learning and the US Department of Education. LaToye explored the classroom and the playground as a Teacher’s Aide at Margaret's House Childcare Center. Her love of children’s media and technology was catalyzed by her training at Sesame Workshop and the Early Career Fellowship at The Fred Rogers Center. LaToye has the great joy of serving as National President of the non-profit organization Children’s Media Association. She earned a BFA in animation from Rochester Institute of Technology and an MA in developmental psychology from Teachers College, Columbia University. Agenda: - Pizza and socializing begins @ 6:45 - Talk begins @ 7:00 followed by Q&A - A little extra socializing after the event