Your team is creating digital products (web apps, mobile apps, or websites) but you’re missing a crucial component of the user experience: the user. During this fast-paced workshop, you’ll learn why and how user experience (UX) strategy is used to create successful digital products that align business goals with user goals. Instructor: Heidi Trost is a user experience researcher, designer, usability expert, and UX thought leader. As the founder of Voice+Code [voiceandcode.com], she helps emerging technology companies improve the customer experience of their digital products. She has been an adjunct professor at Rochester Institute of Technology and Pratt Institute, and has spoken at over a hundred industry events and conferences.