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Digital Sales Planner

Details

Description

The Atlantic has, for more than 160 years, advanced ideas that matter and sparked global conversation on the most important issues of our time. We aim to bring clarity and original thinking to questions of consequence, on topics ranging from politics, the economy, and global affairs to technology, science, and culture. As the third-longest-running magazine in America, we find ourselves at a remarkable moment: one of both continuation and transformation, of upholding our legacy while continuously reinventing ourselves for the future. The Digital Sales Planner will play a critical role within our fast paced advertising sales team, focused on managing digital campaigns and first-class client communication. Your primary responsibility will be to manage all stages of the sales process through constant coordination with your sales and marketing counterparts. You will be successful in this role if you learn quickly, have proven experience meeting tight deadlines and take pride in your ability to multi-task under pressure. Responsibilities Include: 1. Manage digital campaign - Pre-Sale duties include gathering sales materials, utilizing research data and tools, creating compelling and competitive media plans. - Campaign management includes processing orders, gathering creative, booking inventory in DFP, monitoring 3rd Party delivery, proactive, and managing day-to-day issues. - Custom content campaign management includes monitoring live programs, weekly reporting from social and traffic platforms, and recommending real time optimizations to ensure content success. - Post-Sale duties include all billing & reconciliation, creating comprehensive re-caps of campaigns, making recommendations for future campaigns, providing further data and information to the client/agency. 2. Customer Service - Provide outstanding customer service both externally, to our clients and potential clients, and internally to the Sales Reps you support. - Build solid customer relationships and act as a point person for standard client questions. 3. Assisting Sales Reps - Utilize reporting tools such as Salesforce, Adbook and internal databases for the Sales Rep. - Partner with sales rep in completing print & tablet RFPs; process and submit print IOs and ensure print layout is reflective of paperwork - Liaise with internal partners on behalf of the Sales Rep, to enhance proposals to clients. - Work closely with the entire advertising sales department to meet monthly, quarterly and annual financial goals for the publication and digital services.

Qualifications

Qualifications of the Ideal Candidate: - Bachelor’s degree in a related field with work or internship experience in digital advertising or a related field. - Strong analytical abilities. - Organization, communications and office skills. Proven ability to be concise, effective and productive. - Exceptional work ethic: ability to proactively manage workload, as well as perform well in a team environment. - Software skills: Proficient use of Microsoft Excel, Gmail and Google docs. DART for Publishers and Salesforce or similar tools/databases a strong advantage.
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