For far too long, women have been largely ignored in the world of investing — despite the fact that women are literally better investors than men. So what's the problem? Women — particularly millennial women — avoid investing for a variety of reasons, including but not limited to:
- "It's only for rich old white guys."
- "It's boring and confusing!"
- "I don't have enough money yet to get started."
- "I'm afraid of the risks."
According to Sallie Krawcheck, cofounder and CEO of Ellevest, there is a gender investing gap,
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