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This $243B Market is Being Redefined Thanks to This NYC Startup

Sportswear behemoth Nike recently introduced a sports hijab to address the growing demand amongst Muslim women.  Islamic fashion is a rapidly growing segment both in terms of population as well as spending power.  Al Shams is a direct-to-consumer brand that brings sophisticated fashion while keeping mindful of modesty.  The brand offers affordable, luxury abayas for Muslim women that will help them feel classy, elegant, and beautiful while maintaining religious standards.  Offering a try before you buy policy, the NYC startup offers the option for flexibility and fit for its customers.  Since its launch, the company has been growing rapidly both in the US and globally.

Today we sit down with Founder and CO Kim Shamsiddin to talk about the growing startup, its genesis, and future plans.

Tell us about the product or service.

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