As a woman, it would seem that startups founded by women – that target women – would be flourishing in the current economy. But sadly, this is not the case, despite the massive economic opportunity women represent and the advantages that women founders bring to the table in terms of empathy, insights, business acumen, and emotional connectivity with other women. Here are statistics showing how women are the dominant consumer demographic in many crucial categories.
Women Drive the World Economy
Back in September of 2009, The Harvard Business Review reported that “Women now drive the world economy.” The HBR estimated then that women controlled $20 trillion in annual consumer spending, and that figure was likely to rise to $28 trillion by 2014.
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