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An Airbnb for empty retail space launches in NYC

Appear Here, a three-year old British marketplace for pop-up stores, is expanding

The market for companies matching empty retail spaces with pop-up-store candidates just got a little more crowded.

London-based Appear Here, founded in 2013, announced the opening of its New York office on Wednesday, adding one more broker to a retail market that has seen an explosion in vacancies in recent years. The company's calling card includes an attention-getting knack for utilizing nonretail locations, like when it converted an abandoned men's restroom in a London subway station into a fashion-forward menswear shop last year.

Appear Here will face off against established local and global players, but it has armed itself with partnerships with several major landlords, including Brookfield Property Partners and the Simon Property Group. It is also arriving at

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