Shannon Gallagher, vice president of client analytics services at Crossix, spends a lot of time thinking about KPIs in work and life. In life, for instance, she runs marathons — which is all about performance tracking. Having participated in the New York City marathon, Gallagher knows about pushing hard to the finish line.
“I placed in the 38 percentile,” Gallagher says. “I have never been so proud of accomplishing something for which the KPIs rank me so below average.”
At work, KPIs track her company’s effect on patient health. Recently, for example, her team tracked prescription engagement for a client in the diabetes space. By showing which patients needed prescription support, Crossix helped the client optimize the prescription refill process for patients.
“It’s very rewarding to see health outcomes become marketing KPIs,” Gallagher said. “It’s not just paying lip service to improving health while only tracking dollars.”
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