The New York Institute of Technology’s unique history and bold future will both play large in a new marketing campaign. The 65-year-old university has unveiled a new “brand identity” that reinforces its roots, touts its technological chops and carefully cultivates its central role as a mainstay of regional higher education – specifically, a tech mecca churning out tomorrow’s most important socioeconomic contributors.
The “bold new identity” – which includes new school colors, a multimedia ad blitz, a fresh tagline (see below) and, most importantly, a switch from “NYIT” to “New York Tech” as the school’s common reference – “conveys who we are as a university,” according to Nada Anid, New York Tech’s vice president for strategic communications and external affairs.
“This positions us well as we carry out our mission and expand our reputation as the go-to place for an outstanding, forward-thinking, career-oriented, technology-infused education,” Anid said Monday. “We are excited to integrate this vibrant new brand into our institutional framework as we continue to tell the New York Tech story and truly live the brand.”
The rebranding follows some 18 months of research, testing and analysis, conducted primarily by Anid’s office and Iowa-based communications consultant Stamats, which specializes in higher-education campaigns.
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