Brandless is only a little over a year old, but the ecommerce platform is already working on IRL channels to market to and connect with its customers. From October 24 to November 4, Brandless will be hosting a pop-up shop within the Milk Building in NYC, at 459 W. 14th Street. This is Brandless’ second pop-up shop — in May, Brandless launched a pop-up in LA.
Brandless sells more than 350 items through its website, all of which are meant to be ‘better for you’. This includes vegan, non-GMO, and/or organic snacks, fair-trade coffee, clean beauty products, and 100 percent organic toilet paper.
While the company has succeeded in making these products relatively affordable — everything is $3 — there is a disconnect between the way customers experience these products online. The pop-up shop (which Brandless is calling Pop-up with Purpose) is built around taste and trial, with tasting flight menus, a snack wall, a fair-trade coffee bar, and a clean beauty lounge. The pop-up will also showcase all of Brandless’s products, including a few items which have yet to ship.Read Complete Article