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This Brooklyn startup raised $8 million to make dog chow that's good enough for humans to eat

 

If you want to work at the Farmer’s Dog, the fresh made and personalized meal delivery service for dogs, you have to be prepared to do one thing first – eat the dog chow. This might seem like a ghastly test, but the Brooklyn startup thinks it’s important to emphasize that the food they make is safe for humans, and so by default, safe for a human's four-legged friend too. 

“It’s fun think about the food being safe enough to eat, so you may as well try it,” says Jonathan Regev, a cofounder of Farmer’s Dog. But, he adds, “people are usually disappointed by how bland it is, it’s just meat and vegetables.”

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