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Consumers to Gain Control Over Data That Internet Firms Cull

WASHINGTON — Federal officials approved broad new privacy ruleson Thursday that prevent companies like AT&T and Comcast from collecting and giving out digital information about individuals — such as the websites they visited and the apps they used — in a move that creates landmark protections for internet users.

By a 3-to-2 vote, the Federal Communications Commission clearly took the side of consumers. The new rules require broadband providers to obtain permission from subscribers to gather and give out data on their web browsing, app use, location and financial information. Currently, broadband providers can track users unless those individuals tell them to stop.

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