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On-Demand Massage Startup Zeel Grabs $10M

Zeel Networks Inc., an on-demand massage provider, has closed $10 million of a $12 million Series A round.

The funding comes as the service, which is available in 20 cities, is slated to expand into three more areas. Zeel plans to launch in Phoenix, Austin and Seattle on Monday.

Emil Capital Partners led the round, which has participation from Slow Ventures, Partech Ventures, New Atlantic Ventures and Spafinder. The company didn’t disclose its valuation but has raised $15 million to date.

Zeel took a circuitous path to its on-demand massages business. When the company first launched in 2010, its founders envisioned it would be a service like ZocDoc but for alternative medicine. Instead the team quickly noticed half the bookings the company received were for massages. They also observed that more than 50 % of the 25,000 bookings they received were for massages in the next four hours.

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