The camping technology company is introducing its new lantern with the campaign. It's working.
BioLite, it would seem, has found a formula that works for them.
After raising more than a million dollars on Kickstarter with the debut of of the company’s BaseCamp stove in 2014, the company has now raised more than $400,000 in just a week on Kickstarter with its new BaseLantern, a battery-powered lantern that can hold its charge for up to 54 hours, or charge your other devices.
Kickstarter has become, in tech circles, the new way of introducing a hardware product to market. Entrepreneurs are using it not only to sell their product, but also to build up a base of consumers loyal to their brand. There is something about being the first to be in on something and helping it get off the ground that seems to attract people.
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