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Ergatta Raises $5M to Fuse Rowing Machines with Competitive Gaming to Improve At-Home Fitness

"Investors don’t like hardware, and rowing can be perceived as a niche interest. We had to respond to concerns like 'what if Peloton copies your content,' and manage the difficulty of effectively demo-ing our product given that it’s a large piece of hardware and COVID-19 made transporting the rowers a bigger challenge." Learn more about how Tom Aulet of Ergatta, a connected fitness startup that offers elegantly designed in-home rowing machines with a gamification element, was able to successfully raise $5M for the company during the pandemic from investors that include Greycroft and Techstars. Read Complete Article