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The History of Ecommerce in New York City in One Interactive Map

Since the settlement of New York in the 17th century, the city’s economy has been rooted in commerce. In fact, the thriving beaver population in the region and the immense demand for beaver pelts in Europe led to the creation of the trading colonies in the New World. Over the last 400+ years, trade has moved on from beaver pelts but the city has remained the epicenter for commerce, transcending across various industries and goods.

I just want to see the map!!!

The advent of the internet has fueled a new form of commerce in the city – ecommerce. The city is home to a concentrated population that has a deep domain expertise in retail; more so than any other city in the world. In a city where access is everything, the city’s burgeoning population wants access to anything on demand or delivered to their doors. These two factors coupled together provide a fertile ground for ecommerce startups and the city is home to a number of category-leading commerce ventures.

We partnered with our friends at Primary Venture Partners, the city’s leading early stage firm focused on ecommerce, to chronicle the history of NextGen Commerce in the city over the last 30+ years from a pioneering generation of companies to today’s innovative new entrants. The culmination of our work has led to the creation of the first-of-its-kind interactive infographic map documenting the genealogy of the NextGen Commerce universe in the city.

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