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How confidence can help attract funding for women

When she thinks back over the time she spent raising business funding, entrepreneur Lynne Laube remembers meeting only a handful of female venture capitalists.

“If you’re a woman out there raising money, you’re going walk into offices dominated by male partners who have male perspectives,” says Ms Laube, president, chief operating officer and co-founder of Cardlytics, which uses online and mobile banking channels to track consumer spending.

Today, women create and lead a growing number of businesses. In the US the figure is 36 per cent, according to the government’s Washington-based Small Business Administration.

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Related

Diana Project - "The Diana Project examined possible reasons why fewer than 5% of all ventures receiving equity capital had women on their executive teams. " From the Diana Project Executive Summary.

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