Do you think you should be on social media but don’t know where to start? What should you post, and how often should you post it? What's more powerful, a like or a retweet? Here's what you need to know about the most popular social media platforms for professional settings, whether you are looking to expand your network, build a business or find a new gig.
Why Use Social Media?Social media was once mostly just for fun, but not any more.
Social media is now a critical part of the way people in most walks of life communicate and a key part of how work gets done — from corporations to government. Reflecting how important social media can be, the Department of Homeland Security is collecting social media profiles of potential immigrants as part of its evaluation process.
Social media allows you to do at least four important things:
- Discover new ideas and trends.
- Connect with existing and new audiences in deeper ways
- Bring attention and traffic to your work.
- Build, craft and enhance your brand.