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Influenster Secures $8 Million in Funding From Ebates: Leading Product Discovery Platform Set on a Path of Accelerated Growth

NEW YORK--(BUSINESS WIRE)--Influenster, the go-to product discovery and reviews platform, announced that it has closed an $8 million round of funding from Ebates, the pioneer and leader in online cashback shopping and subsidiary of the global Internet services company, Rakuten. Following this investment, Ken Hirschman, Ebates’ Vice President of Strategic Alliances, will join Influenster’s board of directors.

The funding will set Influenster on its trajectory towards becoming a full-fledged product discovery platform. Influenster offers its community of over 1.7 million socially-savvy members the opportunity to find new products and get advice to make informed purchases. Members do so via user-generated content in the form of reviews, photos, questions asked and answers given, editorial content such as articles and videos, product experiences in the form of social sampling and digital challenges, as well as coupons and offers that they discover along the way. Through these core offerings available on Influenster.com and its mobile app, Influenster offers users a seamless, immersive social experience that fully integrates products into their everyday lives.

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