This week KAIGO, a personalized meal delivery service, announced it had raised $3 million in seed funding (hat/tip FoodBusinessNews). Micromanagement Ventures and Mike Lee, the founder of MyFitnessPal, both participated. Founded in 2014, KAIGO delivers personalized, health-optimized meals from local restaurants directly to individuals. First users complete a short online assessment to indicate their health priorities (better sleep, more energy during the day, weight loss, etc). Someone from the KAIGO team calls you within 24 hours to get more insight into your goals and help them construct a personalized health plan. They also partner with over 1,000 medical providers to check out your medical records (I’m assuming with your permission first).
After KAIGO draws up your nutrition plan they work with local chefs and restaurant partners to have them cook up meals for you, which are then delivered to your door (by KAIGO or by the restaurant, it isn’t clear). You also get periodic check-ins by the KAIGO team to make sure that your goals are being met.
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