KIND Healthy Snacks has sold more than one billion snack bars -- that's billion with a "B." The New York City-based company was founded in 2004 by CEO Daniel Lubetzky and today has about 300 full-time employees. The social-mission component of the company has inspired more than one million acts of kindness.
Lubetzky hasn’t always had such impressive milestones to illustrate his success, however.
In 1994, an ever-eager, idealistically minded Lubetzky founded PeaceWorks Inc., a company that aspires to get war-torn Middle Eastern countries to cooperate in business as a first step towards breaking down cultural hatred. The early days of PeaceWorks were filled with some pretty egregious blunders, which Lubetzky now shares with a good natured laugh.
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