Marketing technology startup mParticle has raised $35 million in Series C funding.
The funding round was led by Harmony Partners and included previous investors Bain Capital Ventures and Social Capital. The company has raised a total of $76 million since launching in 2013.
mParticle has built software designed to help marketers suck in data from a multitude of sources – apps, websites, digital distribution channels, etc. – and make sense of it all.
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